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How to Get the Feedback You Need Video

In this Sales Leadership Quick Tip Video I share with you how to get the feedback you need from your sales team to help you make business decisions.

Salespeople always have something to say, they have ideas and ways to make things better and easier for them to make sales. As a sales manager you will hear this unsolicited input and feedback often.

When you have a problem where you need to request useful feedback from your team to solve a problem, to make sales forecasts, etc., you may get a limited response or maybe no response at all. Or you may get a lot of words, but nothing that will help you in your problem solving.

Set the Standard to Get the Feedback You Need

We need to help people to give us the feedback we are looking for. How do you do this? First, set your standard. What are you expecting of them when you send out an email to provide feedback?

There are three things to include on this standard.

  1. Have them ask questions and get clarification on your request. You can help by sending clear details, links, resources, attachments, etc.
  2. Ask them to think through and make a thoughtful assessment of any feedback they may have. A quick “I don’t know” response is not acceptable.
  3. They need to respond on time even if the answer is that they do not have any feedback for you. Set a date and time as a deadline. It will be important to hold the team accountable to this deadline.

Reinforce Your Standard

If for some reason, you don’t get a response from one or more of your team members, check back with them to reinforce the importance of what you are asking of them. “Can I count on you for the next one?” After a couple of check ups, this should become a priority for them and as a result you will have the feedback you need.

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Rene is the President of Sales Manager Now, a company that provides fractional sales management services to small and family-run businesses. He has twenty-seven years of experience in sales leadership, coaching, and consulting. He is also the author of the Part-Time Sales Management handbook and is based in Auburn, California.

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