Industries We Serve

Fractional Sales Management for Your Industry

You built a real business in a specialized industry — and somewhere along the way you became the sales manager too. We take that seat off your plate. Below are the industries where we’ve done it; but the truth is simpler than the list — the leadership problem is the same in every one of them.
Book an Intro Call

Let's get your business to the next stage of growth.

Why this works across every industry

We Don't Need to Know Your Product. We Need to Manage Your Team.

The product is different in every engagement. The problem is the same.

Nearly every owner we talk to opens the same way: “But you’ve never sold what we sell.” You’re right — and after almost twenty years, we can tell you it doesn’t matter. Your reps already carry the product knowledge. Your engineers, producers, and technicians already know it cold. That was never the gap.
The gap is leadership. Whether it’s a precision machine shop, an insurance brokerage, or a construction firm, the reason growth stalls is identical: no documented process, no accountability cadence, no one tracking the leading indicators, and an owner who’s still the designated closer.
That’s why we manage attitude, activity, accountability, and the conversations your team is having — not the pitch. Find your industry below, or keep reading: the model is the same regardless of which one you’re in.

Industries We Serve

Find the Sales Team We'd Build For You

We group our work into five operational categories — organized by how your team sells, not by industry label. Every page speaks to the same buyer: an established owner with an outside sales team that’s stopped hunting.

Manufacturing & Distribution

Outside reps and territory sellers calling on plants, OEMs, and facilities — strong on product, short on new-account discipline.

Custom Manufacturers

Your outside reps aren’t opening new OEM accounts, and you’re still closing every major job.

Precision & Medical Device Manufacturing

ISO-clean shop, solid PPAP history — but you’re the only one who’s ever opened a new medical device account.

Food & Nutritional Manufacturers

You’ve built a real sales team, yet you’re still on every significant distribution deal.

Commercial Print & Packaging

Your reps quote far more than they open, and every program-level account still runs through you.

Industrial Distributors

Plant relationships and product knowledge, but field reps aren’t opening new facility accounts.

Industrial Distribution & Manufacturing

Quality and long-standing accounts — but one is signaling risk, and you’re the only one who opens new ones.

Construction & the Built Environment

Business developers chasing GCs, developers, architects, and property owners — long project cycles, referral-dependent pipelines.

Construction Companies

Your BD team estimates more bids than it hunts, and the same three GCs still feed the pipeline.

Design-Build Firms

Exceptional craft and trusted architect relationships — but no one opens new ones but you.

Architectural 3D Visualization Studios

Work that speaks for itself, but your BDMs aren’t landing new developer and architecture accounts.

Commercial Real Estate

Your Business Development Managers wait for referrals while you close the deals that matter.

Technology, Security & Integration

AEs who keep clients renewed but have quietly stopped hunting net-new logos.

IT Services

Clients stay happy and renewed, but the net-new logo count hasn’t moved in a year.

Physical Security Companies

Your AEs manage the monitoring base instead of hunting new commercial accounts.

AV Integrators

Good clients and quality work — but you still step in to close anything significant.

Insurance & Financial Services

Producers and advisors coasting on their books instead of writing new business.

Insurance Brokerages

Producers coast on renewals while you close every commercial account — the book is churning, not growing.

Insurance & Financial Firms

Producers sit on their books instead of hunting, and you close every significant new account.

Financial Advisory

Your advisors service; they don’t prospect — and new relationships still trace back to you.

Professional & Business Services

Expert-led firms where AEs manage relationships more than they open them, and every new engagement leans on the owner.

Professional Services

AEs manage existing accounts more than they hunt, and every new engagement leans on your relationships.

Back-Office Services

BDRs aren’t landing new clients fast enough, and you’re pulled into every significant close.

B2B Media & Publishing

AEs renew the same advertisers while the new-logo pipeline sits empty.

Compliance Consulting Firms

Your BD team answers RFPs instead of hunting new CCO and CLO relationships.

Automotive Services

Territory reps aren’t opening new commercial accounts, and you personally close every fleet deal.
Book an Intro Call

The Fractional Model

One Proven Framework. Every Industry Above.

We don’t consult and hand you a plan. We take over the functional management of your sales department and run it on our Five Key Tenets — the same framework behind every industry page on this site.

01

Clear Expectations

Documented roles, a comp plan that rewards new business, and a sales process your reps actually follow.

02

A CRM That Reflects Reality

Configured to your pipeline stages and used consistently — leading indicators instead of hopeium.

03

An Accountability Cadence

Weekly team meetings and monthly one-on-one coaching. Every opportunity reviewed, every next action committed.

04

Coaching on Activity

We shift reps from waiting on referrals and quoting to proactively opening and advancing net-new accounts.

05

Leadership That Frees You Up

You stop being the designated closer and get back to running the business.
Book an Intro Call

BBB A+

Accredited

19+

Years of Fractional Experience

70+

Sales Teams Served Since 2006

“We didn’t just grow revenue — we built a culture of accountability and momentum.”

Toby Wiik, CEO — Standard Filter

“The transparency impressed me. The pricing was clear, the process was simple, and there was no song and dance. It felt like a partnership from the start.”

Travis Dillard, CEO — Inflow Communications

“If you’re looking for somebody who’s going to really dig in and be a part of your business and understand your strategy, it’s a no-brainer. I’d go with Sales Manager Now.”

Michael Schneider, CEO — Bender Insurance Solutions

“We learned that a fractional manager with 100% focus is far better than a full-time manager with only 25% focus.”

John Ciniglio, CEO — TopTec Event Tents

Let's just talk. No pressure.

Don't See Your Exact Industry?

That list isn’t a fence — it’s where we’ve already done the work. Our model fits best when you’re an established B2B business, roughly $3M–$20M in revenue, with 2–8 outside salespeople responsible for finding and winning new accounts. If that’s you, the industry label rarely matters — we’ve managed teams across dozens of them.
If your team is primarily inbound-driven, order-takers, or pre-sales specialists supporting a closer rather than hunting independently, we’ll tell you honestly that our process probably isn’t the right fit. And there’s one prerequisite that matters more than your industry: a willingness to let us lead — including changing some of how you’ve run sales yourself.
But if you have an outside team that’s stopped hunting and you need a system to grow beyond your current plateau, let’s look at your pipeline together — whether your industry is on this page or not.
Book an Intro Call
info@salesmanagernow.com  ·  916-596-3713

Common Questions

Before You Book

We don’t claim to. Your team carries the product knowledge — that’s never the gap. What stalls growth is the same across every industry on this page: no clear expectations, no accountability, and no one tracking the leading indicators of new business. After almost twenty years managing sales teams across manufacturing, insurance, construction, technology, and professional services, we’ve found the leadership problem is identical. That’s exactly what we manage.

Not at all. Those pages are the industries where we’ve already done the work and can speak your language on day one. But the model doesn’t depend on the label — it depends on your sales motion. If you have an outside team of 2–8 reps who should be hunting new accounts and aren’t, we can almost certainly help. The fastest way to find out is a short intro call.

Our fractional service typically runs 60–70% less than a full-time VP or sales manager — and you’re not paying someone to sit in the building between tasks. For a small team, a $100K+ full-time hire often gets bored and leaves inside a year. Fractional gives you senior sales leadership at a fraction of that, without the overhead.

We understand why that feels like a concern — especially if you’ve had a full-time manager fail before. But our model is built on quality of structure, not quantity of contact. Your reps don’t need someone watching them every day; they need clear expectations, a consistent accountability cadence, and a manager who addresses performance when it surfaces. A fractional manager with 100% focus beats a full-time one with 25% focus. If what you actually need is someone on-site daily, we’ll tell you upfront that’s not us.

Structure changes faster than habits. Within the first 60 days, the pipeline review cadence is running, expectations are set, and your reps know what’s expected of them. Revenue results follow structure — typically 90 to 180 days in, depending on your starting point. Building a sales team that runs with discipline is a 12-to-24-month engagement, not a 30-day fix. If it’s not working, we’ll tell you honestly before you ever sign.

Let's Get Your Business to the Next Stage of Growth.

Put senior sales leadership on your team without the full-time cost — and get back to running the business instead of chasing every close.
Book an Intro Call
Scroll to Top