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Blog articles designed to strengthen your sales attitude to maintain high levels of production.

Meaningful Selling Conversations

Meaningful Selling Conversations Don’t Happen by Accident

Do potential client/customers trust you? Of course they do, right? How do you really know? Most of us base this answer on a gut feeling more than on factual information derived through meaningful selling conversations. The best indicator of trust according to Mahan Khalsa and Randy Illig, authors of Let’s Get Real or Let’s Not Play is the “flow of meaningful information” between a buyer and a seller. This of course begs the question, “What is flow of meaningful information?” Let’s take a look at that question as well as eleven behaviors you can practice to build trust.

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How Much is Fear Effecting Your Selling Conversations?

I’m thoroughly enjoying the book, Let’s Get Real or Let’s Not Play by Mahan Kalso and Randy Illig. The authors not only provide an easy to implement methodology but they address what we as sales people need to do to get and keep things real. So what is getting real? At the core of “getting real,” is honesty. This includes honest communication between a seller and a buyer during selling conversations as well as being honest with our self. Honest communication is not only about what we say, it also includes what we’re not saying. When our intentions are in service of our buyers and we are transparent and honest in our communication, we make room for the buyer to be completely honest with us. The four-letter word that prevents us from reaching this honest place during selling conversations or managing people is FEAR.

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The Joy of Selling In The Present


In my personal selling experience as well as watching others sell, I’ve come to appreciate selling conversations that are enjoyable. They’re not a struggle or stressful. There’s no guessing or worrying involved. They’re simply a series of conversations that are enjoyable. We keep the conversations enjoyable by staying in the present. When you focus on the end (the order) during a sales conversation you can easily remove yourself from being present. Of course “the order” is a point of reference and a job priority, but it’s important to keep it in the proper perspective. The order will take place at the proper time if your buyer chooses to purchase with you. Before that happens staying present in your selling conversations will keep the process enjoyable and profitable.

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What Type Of Loyalty Are You Developing?

When you are at the check out at most big box stores you can expect to be asked, “Are you a rewards member?” The rewards are designed to encourage us to buy at the store more frequently. Loyalty is being developed toward the reward but not to the company or people working there.  I wonder if this was intentional or simply an evolution? What about you? What type of loyalties are you building around you?

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Selling Strong in a Weak Economy

If you have managed to maintain your sales volume and customer base during the past 14 months, I say well done! If business has been down or you feel like you have taken a beating during a weak economy, make sure you have not weakened your approach to opportunities. Continue selling strong by sticking to your fundamentals. 

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Sales Tip: Disconnect and Refocus

Have you walked into a selling situation where the prospects seem completely sold on another vendor or approach and shows little interest in hearing about your solution? Sometimes it might feel as if they are defending their preference as a protection from hearing something new. Let’s say they like apples and you are selling mangos. Apples might be a good solution for them, but the mangos you represent are better. How can you help your prospect disconnect from their love of apples and be open and begin to focus on mangos?

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Sales Tips: A Strong Relationship Can Lull You to Sleep

Business relationships are no different than personal relationships. Things can go awry when we take things for granted, become less appreciative or neglect the details that first built the strong relationship. The relationship can begin to effect your upselling technique.  When a competitive large sales opportunity presents itself with an existing client or customer an easy trap to fall into is, trusting your key contact (the one with the strong relationship) to do your selling for you.

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