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Technology can decrease operating expense and improve sales and retention numbers. These blogs highlight sales technology.

CRM usage for sales coaching

How to Use a CRM System to Boost Sales

Unless your CRM system is used wisely, you’re better off without one. Yes, that’s coming from a veteran Sales Manager who, like most other Sales Managers, is controlling and directing by nature just as an effective Sales Leader must be. Since we’re all happy with more business, let’s explore how to use a CRM system to boost your sales.

Understanding What It Is For…
When you use a CRM system as a communication tool between a Sales Manager and a Sales Rep, the purpose of the CRM is to move prospects through the sales pipeline efficiently and swiftly as reasonably possible to achieve your sales goal. To this end, it is a coaching tool. From my perspective this is it’s greatest inherent value and closest connection to winning more business.

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