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Sales tips, skills, fundamentals ideas and practices to help sales people sell more.

Buying Team Roles

Who’s A Better Salesperson, You or Your Prospect?

Just for fun, imagine one of your prospects from a recent selling opportunity who has no sales experience is asked to join your sales team and sell in your place. They are now the salesperson and you are their coach. You can coach them from the office, but you can’t meet with prospects and customers any longer because that is their job. Would you be willing to put your income and job security in their hands? Here’s the scary part of this story. It’s already happening to most of you during your current selling situations. When you’re not allowed to meet with all the parties involved in the buying decision (the buying team) you’re left with little choice other than hoping your prospects can do your selling for you.

It’s not always easy to be granted access to the buying team, but it should be your goal to do so. Improving your ability to convince your initial contact of the value of having you meet with their buying team will be very profitable. Here are nine steps to help you be more successful at doing your own selling while better serving your customers.

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Meaningful Selling Conversations

Meaningful Selling Conversations Don’t Happen by Accident

Do potential client/customers trust you? Of course they do, right? How do you really know? Most of us base this answer on a gut feeling more than on factual information derived through meaningful selling conversations. The best indicator of trust according to Mahan Khalsa and Randy Illig, authors of Let’s Get Real or Let’s Not Play is the “flow of meaningful information” between a buyer and a seller. This of course begs the question, “What is flow of meaningful information?” Let’s take a look at that question as well as eleven behaviors you can practice to build trust.

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How Much is Fear Effecting Your Selling Conversations?

I’m thoroughly enjoying the book, Let’s Get Real or Let’s Not Play by Mahan Kalso and Randy Illig. The authors not only provide an easy to implement methodology but they address what we as sales people need to do to get and keep things real. So what is getting real? At the core of “getting real,” is honesty. This includes honest communication between a seller and a buyer during selling conversations as well as being honest with our self. Honest communication is not only about what we say, it also includes what we’re not saying. When our intentions are in service of our buyers and we are transparent and honest in our communication, we make room for the buyer to be completely honest with us. The four-letter word that prevents us from reaching this honest place during selling conversations or managing people is FEAR.

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Sales Communication Tools

Retrofit Your Sales Communication Tools

We sell in a time that has an abundance of sales communication tools at are our disposal. The more tech forward tools include email, smartphones, text, and social media for the most part. Then of course, there’s what might be considered “old school” tools like faxing, a hard copy letter and a hand written note.

Some of these “old school” methods are not being used much any more as times and technology has changed. At the same time some methods that took their place can become less effective due to the volume of messages being sent daily. To stay at the top of your sales game you can’t fall into a trendy trap. The smart sales person will assess what selling and marketing methods are obsolete, new and effective, and which need a retrofit. Let’s take a look at the old and new methods of communication and see if we can find some new ways to use them to keep our selling conversations plentiful and moving along.

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Make The Value Connection

The value that matters most in a sales conversation is the one the customer can connect with. Are your prospective customers making a value connection with your offering, or is it possible you are trying to convince them of the value you believe in?

When the iPhone hit the market I couldn’t see the value in paying $400 for a phone when others were free. On top of that I was required to toss in an additional $360 annual fee for a data plan. It looked cool, it was kind of big, but it wasn’t what I needed. At that time I believed my Motorola phone was the best value I could buy for my needs. It wasn’t till a year or two later that I made the connection with the value I was missing in the iPhone.

Steve Jobs and the Apple team understood the value. Why didn’t I see it? The sales person saw the value, they showed it to me, told me all the great things it could do, and let me play with it. Yet, I still couldn’t connect the value between the iPhone and my needs.

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Selling Meetings

Selling Meetings – Prepare Twice and Meet Once

Dear Salesperson,

I’ve seen the hard work you put in all day. I see you making calls, doing research, sending emails and making more calls. You put in this effort to produce selling meetings required throughout your sales process.  You then prepare for your meetings and engage. May I ask, “Are you really prepared as well as you should be for each meeting you enter?”

Selling meetings are where decisions are influenced and made. In most cases it’s during these meetings where we have the greatest impact on the outcome of a sale. If selling meetings carry this much opportunity shouldn’t we ask ourselves, “Are we really prepared for our next meeting?”

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The Joy of Selling In The Present


In my personal selling experience as well as watching others sell, I’ve come to appreciate selling conversations that are enjoyable. They’re not a struggle or stressful. There’s no guessing or worrying involved. They’re simply a series of conversations that are enjoyable. We keep the conversations enjoyable by staying in the present. When you focus on the end (the order) during a sales conversation you can easily remove yourself from being present. Of course “the order” is a point of reference and a job priority, but it’s important to keep it in the proper perspective. The order will take place at the proper time if your buyer chooses to purchase with you. Before that happens staying present in your selling conversations will keep the process enjoyable and profitable.

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