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Ernie Basino

qualify your prospect

Qualifying Prospects Means Saying No to Hopeium

The definition of Hopeium is: “the irrational belief that, despite all evidence to the contrary, things will turn out for the best.” It’s a term that has made its way…

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Recruiting the “Right” Sales Rep for Your Organization

Hitting “300” in Major League Baseball is excellent.  Not so in the world of Sales Rep recruiting.  So how do you drive up your average by limiting the old “swing-and-a-miss”…

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